Market Share Response When Consumers Seek Variety
نویسندگان
چکیده
منابع مشابه
Market Share Response When Consumers Seek Variety
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We characterize the evolution of market share when agents freely observe past shares and also engage in costly private learning. We show that popular options may remain unchosen. Even among chosen goods, long run market shares skew toward ex ante popular items. This rationalizes market share policies that encourage experimentation. We show that an outside observer with rich data may be better a...
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W consider a firm that sells two vertically (quality) differentiated products to strategically forward-looking consumers over two periods, setting the prices dynamically in each period. The consumers are heterogeneous in their evaluations of quality, and strategic in that they decide not only whether and which product variant to buy, but also when to buy, choosing the option that maximizes thei...
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Your use of the JSTOR archive indicates your acceptance of JSTOR's Terms and Conditions of Use, available at http://www.jstor.org/about/terms.html. JSTOR's Terms and Conditions of Use provides, in part, that unless you have obtained prior permission, you may not download an entire issue of a journal or multiple copies of articles, and you may use content in the JSTOR archive only for your perso...
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Over the generations, the popularity of the Austrian School’s approach to economics has risen, fallen, and risen again. Figure 1 represents a speculative guess at the “market share” of Austrian ideas among academic economists, where “Austrian” is broadly defined as individuals who believe in, or are at least highly sympathetic to, most of the core doctrine emanating from the Austrian School fou...
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ژورنال
عنوان ژورنال: Journal of Marketing Research
سال: 1992
ISSN: 0022-2437
DOI: 10.2307/3172572